This video focuses on current and emerging beverage trends. We examine functional beverages and discuss how colors, flavors and textures play a significant role in innovation. Additionally, we explore the importance of market research, global flavors, diet trends and ingredient efficacy in developing successful beverages. Viewers will also learn the challenges of this ever-changing market, including generational differences in consumer preferences. 

Takeaways include: 

• Market data illustrating where the beverage industry is and could be going. 
• Trending ingredients and beverage types, and the consumer demand for health benefits. 
• Innovative formulation strategies. 

Timing 

0:00:00-0:03:00 – Introduction 

0:03:00-0:43:00 – Consumer market research: Lynn Dornblaser, director of innovation & insight, Mintel 

0:43:00-1:28:00 – Functional beverage ingredients: David Sandler, chief operations officer, Jupiter Wellness 

1:28:00-1:52:00 Flavors and colors: Candace Smith-Lee, senior category scientist, beverage, ofi 

1:52:00-2:25:00 Beverage innovations: John Kim, CEO, J Plus Specialty Foods LLC 

2:25:00-2:48:00 Q&A with all speakers 

Summary: 

Anyone with a thirst for innovation should check out this video exploring popular beverage trends, from functional ingredients and global flavors to color and texture sensations. Discover market insights and formulation strategies to quench your audience’s ever-evolving desires.