Healthy aging is arguably the raison d’etre of the entire supplements industry. It starts with filling the nutrient gaps of youngsters and ends by supplementing to support the continued health of an aging body. It’s a much different landscape than the previous anti-aging strategy aimed solely at older adults already suffering the consequences of long-term inflammation and degeneration of the body’s many systems. The future of new product development to help people age gracefully includes these hot topics:  

• Compelling research around life extension through nicotinamide adenine dinucleotide (NAD+) activators, telomere-lengtheners and increased longevity.  
• Cognitive health’s  expansion of the market from only older consumers to include young knowledge workers.  
• Vision health supplements’ rise to prominence as consumers recognize the damage caused by screen use.  

Timeline: 

0:00:00-0:03:15 – Introduction  

0:03:15-0:42:00 – Market update: State of the aging market with ingredients and supplements: Bill Giebler, content & insights director, Nutrition Business Journal and Todd Runestad, content director, Natural Products Insider  

0:42:00-1:10:00 – Supporting women and children through their life spans via supplementation: Steffi Neth, marketing communications director, Lief Labs  

1:10:00-1:49:00 – Protein’s role in the aging body: Chris Lockwood, Ph.D., VP of scientific affairs, Nutrabolt  

1:49:00-2:20:00 – Nine ways to extend lifespan through nutrition. Greg MacPherson, founder, SRW Laboratories  

2:20:00-2:52:00 – NAD, autophagy and other declines in aging: Nutraceutical compensation. Gene Bruno, MS, MHS, RH(AHG), chief scientific officer, Nutraland USA Inc.  

Summary: 

Aging healthfully is arguably the top justification for the supplement industry, but the landscape of healthy aging has changed dramatically in recent years. In this video, gain insight on the next era in healthy aging product development, and hear compelling research about enhancing longevity with nicotinamide adenine dinucleotide (NAD+) activators and telomere lengtheners.